Senior Manager - Marketing Venture Studio
Hines Global Ventures
Dec 22 - Oct 24
Built and led the Go-To-Market team at Hines Global Ventures, providing best-in-class digital marketing strategy and services to multiple Seed/Series A start-ups in numerous built-world adjacent industries, including Decarbonization, Coworking, Generative AI, and Fractional ownership. Key Responsibilities -
- Go-to-Market Strategy – Collaborate with start-up teams to develop a holistic GTM strategy, including analysis, forecasting, KPI development, timelines, channel focus, and capital allocation. KPIs - CAC/ Revenue (ARR)/ CPL/ ROAS.
- Campaign Management - Oversee delivery of campaigns across all key digital marketing channels, including Performance Marketing (Google/Meta/LinkedIn), CRM, SEO, Content and Social Media.
- Team Management - Build and develop a high-performance team. Foster a culture of entrepreneurship, experimentation, and iterative learning.
- Manage relationships with key stakeholders within the HGV start-ups, and senior management within Hines, to maintain strong partnerships, ensure transparency, and facilitate effective collaboration.
- Growth Opportunities - Identify and develop new channels for revenue growth, whilst expanding and evolving GTM teams’ service offerings. New channels include - Affiliates/ TikTok/ Native Advertising/ Influencer.
Head of Marketing - Planning & Strategy
aCommerce - Ecommerce Solutions for Southeast Asia
Dec 20 - Jan 22
- Leading department of 20+ managers and analysts to deliver top-quality digital marketing strategy and execution for clients including Microsoft, Uniqlo, HomePro, Reebok, Phillips, Adidas, L’Oreal and Estee Lauder.
- Accountable for MPS Department KPIs - GMV, Net Marketing Revenue, and Profitability. Focus areas include Performance Marketing (Google/Facebook), CRM, SEO & MarketPlace (Lazada/Shopee).
- Lead role in the development of new product offerings – Social Commerce, Line Commerce, Affiliate Marketing in collaboration with cross-functional teams.
- Lead role in client portfolio expansion and strengthening of marketing competencies regionally.
Senior Marketing Manager
SmartBuyGlasses Optical Group
Apr 17 - Dec 20
- Strategic planning and goal setting for marketing channels (90 Day Planning). KPI reporting to the executive team (weekly/monthly/quarterly). Directly accountable for over 30% of enterprise revenue (approx $8m per year).
- Leading key strategic projects at enterprise level. Setting the priorities/timeline for cross-discipline project execution (Growth Projects, Campaigns etc). Examples -
- Coupon Page Global Roll-out - $1.2 million revenue generated
- Packaging Discount - $274.451 revenue generated
- Reglazing project - $27k revenue generated
- Arise x WWF (executed marketing strategy) - $57k generated in July 2019
- Owning the strategy for all organic channels – SEO, Content Marketing, Video, Graphic Design, User Experience, Digital Campaigns, Social Media, CRM, Influencer Outreach and Content Distribution.
- Co-ordination with performance activity managers on key growth and market development projects - SEM/Affiliates/Display/Marketplaces/EDM/CRM.
- Leading and managing a multi-national team of 15+ team members across two offices. Organization and optimization of workflows across sub-teams, offices, and departments. Ownership of training and career development initiatives within the marketing department.
- Responsible for overseeing localization strategies, including new features and campaigns launched across 35+ domains.
- Earlier Roles at SmartBuyGlasses - Content & Campaigns Manager (Sep 15 - Apr 16), Content Specialist - Oct 14 - Sep 15), Digital Marketing Trainee - (Apr 14 - Oct 14).